Entrepreneurship from the Inside: Transmedia Narratives and PBL in Media Education

Abstract

The article describes an innovative pedagogical experience based on transmediality and Project Based Learning (PBL). In a dynamic educational context, it seeks to strategies that give students an active and meaningful role in their learning. The experience is focused on the use of Interactive Hypermedia Objects, with students researching and approaching diverse content in multiple formats and platforms, connecting theory with real-world practices. Each group of students selects an Entrepreneurship and/or cultural management proposal, conducts research, interviews and analysis to develop creative projects, commercial and/or management projects. The project not only fosters technical and creative skills, but also promotes critical reflection and collaborative work. At the end, students present their projects to the entire community, closing a learning cycle that goes beyond the classroom and connects with everyday life. This proposal seeks to enrich the educational experience foster deeper and more meaningful learning.