AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
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Abstract
This article is a partial presentation of a larger research entitled Oriented Investigation Project (PIO) “The politicization of spectacle: production, texts and reception of entertainment television shows” (2015-2018), financed by CONICET and the Public’s Defense in Audiovisual Communication Services. For this research, we selected television shows Bailando por un sueño (Dancing for a dream), Intratables (Untreatables), and El show de la mañana (The Morning show), and analyzed some expressions of the participants of discussion groups conducted in the cities of Buenos Aires, Rosario and Cordoba during October, November and December 2016.
In times of “mediatized democracy”, these TV shows are important for the modeling of politics, but in a very different way of the “video politics” in the 90’s. One of the transformations to be considered refers to the impact of Internet and its associated devices leading to a certain live “mediatized participation”, that substantially changes the place and position of spectators of old media. At the same time, and concerning to the “object” of these shows, it is possible to identify and reconstruct a modeling of what is said and how it is said. This ideological construction finds in a panel-type format a way of adducing “diversity of voices” and building, through the bondage of esthetics and politics, a strong “truth” of the current political context.
The exposition and argumentative strategy comprises: 1) a structural presentation and characterization of the selected shows, linking them with expressions taken from the focus groups; 2) the selection of some dimensions for comparison that allow us to detect recurrent thoughts and expressions in the groups; and 3) the results of such description and analysis, exposing features and dynamics of the novel forms of aesthetization of politics —in the Benjaminian sense of the term— as a process for the masses —individuals, in our case— express their demands.
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