STICK YOUR BOOBS OUT AND PUSH YOU BUTT UP: BODY TECHNIQUES AND REGULATORY IDEAL OF FEMININITY IN A FEMALE SEDUCTION WORKSHOP

Abstract

The centrality of erotic dimension in our Western societies is reflected, among others multiple phenomena, in broad and diverse market niches designed to generate profits through the offer of bodies, goods and services that promote the maximization of sex-sensory experiences and body optimization in aesthetic and erotic terms. Production of subjectivities is played within the framework of a market that provides experiences that combine fun, effort and self-promotion under the inescapable logic of social markers of difference.

In the context of these contemporary phenomena were eroticism, gender and market interweaved, this article intends to undertake a performatic and performative analysis of an experience of observing participation in a workshop on "Women Seduction" held in the city of Córdoba. The paper will analyze the body techniques taught, learned and tested in the workshop. Then, it examines the specific type of regulatory ideal of femininity that was being proposed by the erotic-body subpoenas we were urged to reiterate and also by the expert speech of the workshop teacher. In this way the article seeks to build a dense description of this instance, seeking for expanding the ways to approach and learn how these paradoxical spaces gather experiences and discourses of normalization and revival of old female mandates, and also transforms conventions related to gender and sexuality.