Some thoughts on the business model of Argentinian transmedia fiction Según Roxi in a convergent scenario

Abstract

The current scenario of convergence with multiple platforms allows the flowering of new ways of telling stories such as transmedia fiction narrative. Argentina, still does not present a considerable number of this type of fictional productions.

This article analyzes the business model of national transmedia fiction According to Roxi produced by La Maldita Entertainment. We start from the idea that developing a transmedia fiction project is expensive given the remarkable number of formats in which it distributes its history. Consequently, a medium producer such as that of Roxi will need to combine different financing and marketing methods that allow it, on the one hand, to sustain the transmedia universe and, on the other, make it economically profitable.

Throughout the article it was possible to confirm our initial hypothesis by using qualitative techniques such as description, in-depth interviews with Dolores Crivocapich (production assistant at La Maldita Entertainment) and Julieta Otero (one of the authors of the fiction) and the interpretation of the data collected.