RETHINKING THE RELATIONSHIP CONSUMPTION, BODY AND APPEARANCE

Main Article Content

Felipe Roberto Petenussi
http://orcid.org/0000-0003-3373-285X

Abstract

The present paper aims to demonstrate the narrow relation between the consumer culture and the media —understood as mediators of socio-cultural relations— in the current days, as the media puts into action signification formation processes through different practices, consumer goods and habits of consumption. These processes generate "games of appearance” that allow negotiation in the construction of the individual image through the use and consumption related to clothing, fashion and also the body. Moreover, the anthropological approach to consumption itself and the appearance are problematized by showing that these relations are symbolic constructions in which the terms used must be understood from the context of its production.

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How to Cite
Petenussi, F. R. (2016). RETHINKING THE RELATIONSHIP CONSUMPTION, BODY AND APPEARANCE. Astrolabio, (16), 147–166. https://doi.org/10.55441/1668.7515.n16.14279
Section
Dossiert
Author Biography

Felipe Roberto Petenussi, Universidade Estadual Paulista "Júlio de Mesquita Filho".

Graduado em Ciências Sociais
Universidade Estadual Paulista “Júlio de Mesquita Filho”.
Período (2009-2013)

Mestrando em Ciências Sociais
Universidade Estadual Paulista “Júlio de Mesquita Filho”.
Período (2015-2016)