Elección del grado universitario y el uso de heurísticos y sesgos como mecanismos de toma de decisiones: un estudio en Brasil

Contenido principal del artículo

Mateus Feld
Tiago Wickstrom Alves


La elección del grado universitario es una de las decisiones más importantes que las personas toman, ya que generalmente dirige la elección de carrera o profesión. Es una decisión compleja y entonces es posible que jóvenes usen heurísticos y sesgos para facilitar el proceso de decisión. Teniendo esto en cuenta, analizamos si, y de qué manera, heurísticos y sesgos afectaron los juicios y decisiones de estudiantes universitarios sobre sus cursos. Desarrollamos un cuestionario y lo aplicamos a una muestra de estudiantes en Brasil, y analizamos los datos utilizando CATPCA y métodos estadísticos adicionales. Encontramos que los estudiantes sufrieron del sesgo del costo hundido, y de los heurísticos de anclaje y representatividad. Además, no encontramos evidencia del efecto de encuadre. Concluimos que heurísticos y sesgos fueron factores relevantes en los juicios de los estudiantes, pero que no los dominaron, sino que operaron en conjunto con aspectos tradicionales de análisis y elección

Detalles del artículo

Cómo citar
Feld, M., & Wickstrom Alves, T. (2022). Elección del grado universitario y el uso de heurísticos y sesgos como mecanismos de toma de decisiones: un estudio en Brasil. Revista Argentina De Ciencias Del Comportamiento, 14(1), 46–67. https://doi.org/10.32348/1852.4206.v14.n1.30374
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