Motivations for sustainable models in the fashion industry

Authors

  • Marina Santucci Universidad de Buenos Aires – Facultad de Ciencias Económicas – Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión – Centros de Estudios de Racionalidad, Acción y Decisión.
  • Andrea Días Universidad de Buenos Aires – Facultad de Ciencias Económicas – Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión – Centros de Estudios de Racionalidad, Acción y Decisión.
  • Sonia Sotomayor Universidad de Buenos Aires – Facultad de Ciencias Económicas – Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión – Centros de Estudios de Racionalidad, Acción y Decisión.
  • Beatriz Carro Universidad de Buenos Aires – Facultad de Ciencias Económicas – Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión – Centros de Estudios de Racionalidad, Acción y Decisión.

Keywords:

Suistainable fashion, Motivation, Incentives

Abstract

The fashion industry is one of the industries that generates the greatest environmental pollution and unfair working conditions. The general objective of this work was to study the decision-making process of actors and organizational leaders in the fashion industry in order to describe the process of generating sustainable enterprises and the role that incentives from the market, government and institutions have about this problem. In particular, the objectives were: to determine the intrinsic motivation mechanisms or incentives that drive sustainable business models in this industry; characterize consumer perception and describe their priorities when choosing sustainable fashion products; and finally, explore assistance measures and programs from the government and other organizations. With a mixed methodological approach, a field study was carried out that included three data collection instruments: a survey of 321 consumers, and seven in-depth interviews with key referents, including on the one hand three emblematic businessmen and on the other, four leaders of supporting institutions. The results showed that these enterprises were founded by intrinsic motivations of entrepreneurs given by environmental values and close experiences with the communities. Institutions promote ventures by providing technical advice and favoring access to commercial channels. The market for fashion values compliance with sustainable policies and fair employment, and the main sustainable consumption driver was the communication of product specifications.

Downloads

Download data is not yet available.

References

Amabile, T.M. (1993). Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace. Human Resource Management Review, 3, 185-201. http://dx.doi.org/10.1016/1053-4822(93)90012-S

Ashford, N. A., & Hall, R. P. (2011). The importance of regulation-induced innovation for sustainable development. Sustainability, 3(1), 270-292. https://doi.org/10.3390/su3010270

Baigorri, A., & Caballero, M. (2018). Negacionismo, políticas demoscópicas y currículum de fracasos. El caso del cambio climático en España. Aposta. Revista de Ciencias Sociales, 77, 8-58.

Baker, S. E., Edwards, R., & Doidge, M. (2012). How many qualitative interviews is enough? expert voices and early career reflections on sampling and cases in qualitative research. National Centre for Research Methods, Southampton.

Balaguer, J., Cuadros, A., & Garcia-Quevedo, J. (2023). Does foreign ownership promote environmental protection? Evidence from firm-level data. Small Business Economics, 60(1), 227-244. https://doi.org/10.1007/s11187-022-00646-1

Barreiro, A. M. (2004). La construcción social del cuerpo en las contemporáneas. Papers: Revista de sociología, 127-152. https://doi.org/10.5565/rev/papers/v73n0.1111

Bellido-Pérez, E. (2019). El consumo político de moda: Buycott y slow fashion en Instagram. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 24(46). https://doi.org/10.1387/zer.20551

Blazquez, M., Henninger, C. E., Alexander, B., & Franquesa, C. (2020). Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective. Fashion Practice, 12(1), 34-54. https://doi.org/10.1080/17569370.2019.1669326

Bowen, H. R. (1953). Social responsibilities of the businessman. Univ of Iowa Press.

Bower, J. A., Saadat, M. A., & Whitten, C. (2003). Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit. Food Quality and Preference, 14(1), 65-74.

Chen, L.; Qie, K.; Memon, H.; Yesuf, H. (2021). The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects. Sustainability, 13(8), 4238. https://doi.org/10.3390/su13084238

Coase, R.H. (1960). The Problem of Social Cost. Journal of Law and Economics, 3, 1-44. https://doi.org/10.1086/466560

Coulson-Thomas, C. (2017). Climate Change Opportunity and Corporate Responses. In Ahluwalia J. S. (Editor), Managing Environment & Climate Change: Transitioning to a Sustainable Economy, Hyderabad, IOD Publishing, 7 July, pp 25-37 [ISBN: 978-81-933766-1-4]

Dai, S., Xue, H., Jiang, Y., Zhang, W., & Zhang, X. (2018). Sustainable entrepreneurship team scale development: A complex systems perspective. Sustainability, 10(11), 4199. https://doi.org/10.3390/su10114199

https://doi.org/10.3390/su9122256

Gardetti, M. A. y Muthu, S. S. (2016). Ethnic Fashion. Singapore: Springer

Gardetti, M. A. (2017). Tejidos y moda. ¿Qué es ser sostenible? Buenos Aires: LID Editorial.

Gardetti, M.A. y Torres, A.L. (2011). Liderando el cambio. Los valores del pacto mundial en el sector textil y de la moda. Buenos Aires: publicación de la Red Argentina del Pacto Mundial y del Centro Textil Sostenible.

Gibbons, R. (2005). Incentives between firms (and within). Management science, 51(1), 2-17. https://doi.org/10.1287/mnsc.1040.0229

Heckhausen, J., & Heckhausen, H. (2018). Motivation and action: Introduction and overview. Springer, Cham.

Herrera Carrillo, K. (2018). Moda Sostenible. Revista Loginn, 2(1).

Holmstrom, B., & Milgrom, P. (1994). The Firm as an Incentive System. The American Economic Review, 84(4), 972–991. http://www.jstor.org/stable/2118041

Jacometti, V. (2019) Circular Economy and Waste in the Fashion Industry. Laws, 27.

Jägel, T., Keeling, K., Reppel, A. & Thorsten, G. (2012). Individual Values and Motivational Complexities in Ethical! Clothing Consumption: A Means-End Approach. Journal of Marketing Management 28(3–4), 373–396. https://doi:10.1080/0267257X.2012.659280

Jin Gam, H. (2011). Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing? Journal of Fashion Marketing and Management, 15(2), 178-193. https://doi.org/10.1108/13612021111132627

Kim, H., & Damhorst, M. (1998). Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16(3), 126-133. https://doi:10.1177/0887302X9801600303

López, M. (2021). El cambio climático: negacionismo, escepticismo y desinformación. Tabula Rasa, (37), 283-301.

Manzanal, M. N., Villarreal, F., Milanesi, G. S. y Vigier, H. P. (2020). El perfil decisorio del empresario pyme de Bahía Blanca, Argentina: ¿qué variables lo caracterizan?Estudios Gerenciales, 36(156), 288-298. https://doi.org/10.18046/j.estger.2020.156.3607

McQuillan, H. (2019). Hybrid zero waste design practices. Zero waste pattern cutting for composite garment weaving and its implications. The Design Journal, 22. 803-819. 10.1080/14606925.2019.1613098. Morillo, M. (2016). Qué es el Slow Fashion? España. Recuperado de https://www.deartee.com/blog/que-es-el-slow-fashion.html

Oliden, P. E., & Zumbo, B. D. (2008). Coeficientes de fiabilidad para escalas de respuesta categórica ordenada. Psicothema, 896-901. Recuperado a partir de https://reunido.uniovi.es/index.php/PST/article/view/8747

Oxoby, R. J. (2009). The Effect of Incentive Structure on Heuristic Decision Making: The Proportion Heuristic 1. Journal of Applied Social Psychology, 39(1), 120-133.

Paletta, A.; Foschi, E.; Alimehmeti, G.; Bonoli, A. (2021) A Step-by-Step Process towards an Evolutionary Policy Encouraging the Adoption of Sustainable Business Models. Sustainability, 13, 1176. https://doi.org/10.3390/su13031176

Papulová, Z.; Gažová, A.; Šlenker, M.; Papula, J. (2021) Performance Measurement System: Implementation Process in SMEs. Sustainability, 13, 4794. https://doi.org/10.3390/su13094794

Peleg Mizrachi, M.; Tal, A. (2022) Sustainable Fashion—Rationale and Policies. Encyclopedia 2022, 2, 1154–1167. https://doi.org/10.3390/encyclopedia2020077

Purvis, B., Mao, Y. & Robinson, D. (2019) Three pillars of sustainability: in search of conceptual origins. Sustain Sci 14, 681–695. https://doi.org/10.1007/s11625-018-0627-5

Rathinamoorthy, R. (2019) Sustainable Fashion: Consumer Awareness and Education. Coimbatore, India: Springer Nature Singapore.

Rissanen, T. I. (2013). Zero-waste fashion design: a study at the intersection of cloth, fashion design and pattern cutting (Doctoral dissertation).

Sharma, S. (2002). Research in corporate sustainability: What really matters? In S. Sharma & M. Starik (Eds.), Research in corporate sustainability: The evolving theory and practice of organizations in the natural environment (pp. 1-29). Cheltenham, UK: Edward Elgar.

Suraci, O. (2021). The Best-Dressed Polluter-Regulation and Sustainability in the Fashion Industry. Hastings Env't LJ, 27, 225.

Tashakkori, A., Teddlie, C., & Sines, M. C. (2012). Utilizing mixed methods in psychological research. Handbook of psychology, 2, 428-450.

Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.

Vorobiova, R. P. (2020). Moda étnica: códigos ancestrales y propuestas contemporáneas. deSignis, 32, 123-132.

Wasserman, L. (2006). All of nonparametric statistics. Springer Science & Business Media.

WRAP (2017). Valuing Our Clothes: the cost of UK fashion. Banbury, Oxfordshire, United Kingdom: The Waste and Resources Action Programme

Downloads

Published

2023-06-09

How to Cite

Santucci, M., Días, A., Sotomayor, S., & Carro, B. (2023). Motivations for sustainable models in the fashion industry. Pymes, Innovación Y Desarrollo, 11(1), 3–23. Retrieved from https://revistas.unc.edu.ar/index.php/pid/article/view/41358

Issue

Vol. 11 No. 1 (2023): Revista Pymes, Innovación y Desarrollo

Section

Papers

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).