Índice de satisfacción de clientes residenciales de energía eléctrica basado en la gestión
Keywords:
consumer satisfaction models, simultaneous nonlinear equations models, partial least squares, service quality perception, customer expectationsAbstract
This work aims to identify the relevant aspects of satisfaction index of residential electricity customers based on management. The methodology is the modeling by Structural Equation Systems based on Nonlinear Partial Least Squares, focused on theoretical considerations.
The satisfaction component is the main variable, and tries to be deduced from the Image, Customer Expectations, Customer Attention, Billing, Information and Communication, Perceived Value.
We take as reference the indicators proposed by measuring the CIER (Regional Energy Integration Commission - International Organism of Energetic Sector in South America).
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