Villa's style
Building code, means of consumption and (re)production in Villa General Belgrano
Keywords:
Building Code, Identity, Style, MigrationAbstract
Villa General Belgrano is a town located 80 Km South of Córdoba Capital city. Like other localities of Córdoba province, it grew mainly based on Tourism but it differentiates from the rest due to its ‘Central-European’ identity since the '70s approximately, which includes, among other things, a strict building code, oriented to shaping a specific urban postcard, understood by residents and tourists as ‘german’.
Between 2001- and 2010 an increase in population was registered due to national migration. In this context we maintain that a series of tensions were generated that can be read with the key ‘Established vs. Outsiders’ (Elias, 2000) and that, established limits between one and the other group manifest a repertoire of moral identification (Noel, 2020) which are in part anchored to a style repertoire understood by the neighbours as’ La Villa´s Style’.
So, both the built and the local building code are elements which play an important role within this dispute, and on the attemps of appropriation of means of distinction that is given through its consumption and (re)production, which builds in turn part of the integrative and communicative rationality of the local community (Canclini, 2004)
Downloads
References
DOUGLAS, M. y ISHERWOOD, B (1990) [1979]: El mundo de los bienes. Hacia una antropología del consumo. México, Grijablo. Prefacio (pp. 17-26), Capítulo I, “Por qué la gente necesita mercancías” (pp. 29-39), Capítulo III, “Los usos de los bienes” (pp. 71 a 85).
FREYTES DE VILANOVA, M. (2002) ¡Aquí me quedo! Historia de Villa General Belgrano. El Copista: Córdoba, Argentina.
GARCÍA CANCLINI, N (2004) “El consumo sirve para pensar.” En: Boivin, M., A. Rosato y V. Arribas. Constructores de otredad. Antropofagia: Buenos Aires., pp. 255-259.
KNOLL, H (2013) Villa General Belgrano en el siglo XX: El proyecto de colonización de Paul Friedrich Heintze y su puesta en práctica.
LIERNUR, J F (2001) Arquitectura en la Argentina del Siglo XX. La construcción de la modernidad. Buenos Aires: Fondo Nacional de las Artes.
MINISTERIO DE EDUCACIÓN Y CULTURA DE LA PROVINCIA DE CÓRDOBA (1992) Proyecto Emeta. Rescate Histórico-cultural en Villa General Belgrano realizado por alumnos del I.P.E.A N°30. Imprenta Rojo: Santa Rosa de Calamuchita, Córdoba, Argentina.
OLIVEIRA, G A (2020) “Wilhelm Vallentin en Argentina (1904 – 1905): proyectos de colonización entre actores locales y una trayectoria global”. Transhumante. Revista Americana de Historia Social 16. 192 - 215
SAHLINS, M. (1976) Cultura y razón práctica. Contra el utilitarismo en la teoría antropológica. Barcelona: Gedisa, pp. 203-218.
YÚDICE, G (2002) “La globalización de América Latina: Miami” en El recurso de la Cultura. Barcelona: Gedisa. Pág. 235-260.
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 laura giorgiotti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in this journal agree to the following terms:
a. Authors retain copyright and guarantee to the journal the right to be the first publication of the work as well as licensed under a Creative Commons Attribution-ShareAlike 4 license.
b. Authors may separately establish additional agreements for non-exclusive distribution of the version of the work published in the journal (e.g., placing it in an institutional repository or publishing it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to disseminate their work electronically (e.g., in institutional repositories or on their own website) before and during the submission process, as this may result in productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
d. 4.0 International Creative Commons Attribution-ShareAlike 4.0 License.
