Villa's style
Building code, means of consumption and (re)production in Villa General Belgrano
Keywords:
Building Code, Identity, Style, MigrationAbstract
Villa General Belgrano is a town located 80 Km South of Córdoba Capital city. Like other localities of Córdoba province, it grew mainly based on Tourism but it differentiates from the rest due to its ‘Central-European’ identity since the '70s approximately, which includes, among other things, a strict building code, oriented to shaping a specific urban postcard, understood by residents and tourists as ‘german’.
Between 2001- and 2010 an increase in population was registered due to national migration. In this context we maintain that a series of tensions were generated that can be read with the key ‘Established vs. Outsiders’ (Elias, 2000) and that, established limits between one and the other group manifest a repertoire of moral identification (Noel, 2020) which are in part anchored to a style repertoire understood by the neighbours as’ La Villa´s Style’.
So, both the built and the local building code are elements which play an important role within this dispute, and on the attemps of appropriation of means of distinction that is given through its consumption and (re)production, which builds in turn part of the integrative and communicative rationality of the local community (Canclini, 2004)
References
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