The 2009 Buenos Aires flu H1N1 epidemy and communication of community prevention measures
DOI:
https://doi.org/10.31052/1853.1180.v14.n1.7053Keywords:
Influenza A Virus, H1N1 Subtype, Argentina, Preventive Medicine, Mass Media, Disease OutbreaksAbstract
Objective: To analyze longitudinally the construction of social participation in the prevention of influenza A in 2009, by evaluating social discourses synchronously with the evolution of the epidemic in urban middle class of Buenos Aires.
Methods: Triangulation of qualitative and quantitative data: 1) Evolution of influenzalike illness in a community hospital serving middle-class Buenos Aires, 2) Evolution of cases at country level, 3) representation of prevention in national media.
Results: During the outbreak in Buenos Aires middle-class, which preceded the country’s total, percentage on front page news on influenza A was 3.9%. The measures that collectively prevent the virus spread (hand hygiene, surfaces and containment of sneezing) was subsequently reported to the epidemic peak.
Conclusions: Communication had contributed to the involvement of social participation belatedly. This highlights the need to promote the early involvement of society in collective prevention against epidemic risk
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Copyright (c) 2014 Escuela de Salud Pública y Ambiente. Facultad de Ciencias Médicas. Universidad Nacional de Córdoba
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