ARTIFICIAL INTELLIGENCE AND PUBLIC DIPLOMACY

Abstract

This article analyzes Artificial Intelligence in today’s civilization spanning from its definition to its benefits and risks. Our main focus is on explaining the uses of this technology, with emphasis on the “ChatGPT”, in the implementation of Public Diplomacy Strategies. After exploring the benefits and challenges in this area we conclude that the tools that the Artificial Intelligence has the potential of putting in the hands of diplomats that implement Public Diplomacy strategies must be put in practice very carefully, establishing protocols and procedures to take advantage of the benefits it offers and avoiding, as possible, the materialization of the risks attributed to it. This study has the purpose to raise awareness among diplomats involved in the implementation of Public Diplomacy about the need to incorporate among the means used in practice systems with the capacity to generate Artificial Intelligence, keeping in mind that diplomacy is one of the activities in which Artificial Intelligence will not be able to replace the work of diplomats due to the complexity of matters related to foreign policy.